​

Credits and Billing in Link AI

Link AI runs on a pay-as-you-go credit model. No monthly fee, no hidden tiers, no minimums. You pay only for what you use.

​

How Credits Are Counted

The model is simple. Two types of actions consume credits:

​

Example: 50-lead campaign with 2 follow-ups

• 50 lead research = 50 credits
• 50 initial emails = 50 credits
• 50 × 2 follow-ups ≈ 100 credits (if no one replies — in practice less, since some reply after the first)
• Total max: 200 credits

In practice, with an average 7% reply rate — you’ll burn ~180 credits on a campaign like this.

​

Why Both Research and Email Count

This isn’t double-charging. The two products are distinct:

• Research covers the entire AI pipeline behind the scenes: Apollo enrichment, Exa search, email validation, and LLM generation. Real cost per lead research = much more than 1 credit in API spend.
• Email sent covers the infrastructure to deliver via Gmail/Outlook APIs, deliverability tracking, and reply detection.

This model means that leads you reject after preview don’t count as emails sent — you only paid for the research.

​

What Doesn’t Consume Credits

• Preview generation (before Launch) — free. You can see 20 leads with ready messages before paying to send
• Reply handling — replies sync back to your Inbox at no extra cost
• Reporting / Dashboard — free. No campaign-view limit
• Warmup — free, built in
• Rejecting a lead from preview — free. You only paid for research; the email never leaves

​

Available Packs

Credits don’t expire. Buy 500 once, use them over time. The per-credit price drops as the pack scales. For 1,000+ leads/month, Scale or Enterprise is the most cost-effective.

​

How to Pick a Pack

​

Payment and Invoicing

• Payment: Stripe. Credit card or monthly invoicing for orgs.
• Tax invoice: automatic after every purchase. Visible at Settings → Billing → Invoices.
• Israeli business invoicing: supported. Fill out company details in the account and invoices are issued to the company with VAT.
• Refunds: any issue — contact us. If something didn’t work properly (technical issue, a deliverability bug on our side), we refund credits without questions.

​

Tracking Usage

In the Dashboard, Settings → Billing → Usage, you’ll see:

• Credits balance (how many remain)
• Used this month
• Used by campaign (what consumed the most)
• 30-day trend graph

Tip: if usage doesn’t match expectations — check at campaign level. Sometimes an over-broad ICP burns research credits without a great reply rate, and tightening the ICP fixes it.

​

Common Billing Issues

​

What’s Next

• Quick Start — if you haven’t started yet, start here
• Your First Campaign — understand how many credits each campaign will consume